I have to say that Amber is one of my favourite people in the KPOP industry. She’s funny, bold and has a bright personality. Also, she brings people together from all different sides of KPOP and Taeyeon and Hyoyeon of Girls' Generation, Jackson of GOT7, Park Joon Hyung of g.o.d, Min and Jia of miss A, Ellin of Crayon Pop, Brad of Busker Busker, Woori of Rainbow, Aron of NU'EST, Rome of C-Clown, model Irene Kim and comedian Ahn Young Mi all appear in the video.
This video doesn’t have any of the deep symbolism or painstakingly thought out artistic references of the other videos I’ve analysed, but it does use Pop Art style to bring across a concept of having fun and living life. This style perfectly represents Amber’s personality and, as a debut song, is pretty kickass in terms of its catchy beat, huge amount of CGI and star-studded line up (I suppose you can’t really expect anything less than a big-budget MV from SM Ent. though lol).
Most people probably know what Pop Art looks like, even if they don’t know it by name and we’ve all probably heard the name Andy Warhol (who’s actually just and MIB agent haha). The artists who used this art style intended to promote popular culture to the same level as “high art” by celebrating everyday objects and average, everyday people. Its concept is similar to Dadaism (we’re bringing it full circle here), because it’s about rejecting the standards of society and bringing a bit of crazy into the mix. The artists used many commercial images (the Campbell’s Soup Cans in the case of Warhol) and many of them even worked in commercial art beforehand. Warhol was a successful magazine illustrator and graphic designer, Ed Ruscha was also a graphic designer and James Rosenquist was a billboard painter.
Shake That Brass has so many images related to the Pop Art movement and even has Taeyeon dressed as a living breathing Pop Art painting. There are bright colours everywhere, text that is reminiscent of the style and even has Amber partying in the middle of a 50s/60s style laundromat, complete with the signs (in English of course, Amber is American) advertising prices and telling people not to overload the machines. I’m not sure whether Amber is trying to give us some huge, profound message with this video since she is just singing about having fun and partying, but the underlying theme of the song and video is about forgetting your worries and living life to the fullest with your friends (gee, I wish I had all the friends that Amber does!).
We’re now at the end of the MV analysis section of my blog (for now at least), and I’d like to thank everyone for reading this. It was a lot of fun to think about KPOP in a deeper way than I normally would, because usually I just admire the pretty people and jam to the songs in my car. I hope you all enjoyed reading my writing and if you could leave me some feedback that would be great :)
This video doesn’t have any of the deep symbolism or painstakingly thought out artistic references of the other videos I’ve analysed, but it does use Pop Art style to bring across a concept of having fun and living life. This style perfectly represents Amber’s personality and, as a debut song, is pretty kickass in terms of its catchy beat, huge amount of CGI and star-studded line up (I suppose you can’t really expect anything less than a big-budget MV from SM Ent. though lol).
Most people probably know what Pop Art looks like, even if they don’t know it by name and we’ve all probably heard the name Andy Warhol (who’s actually just and MIB agent haha). The artists who used this art style intended to promote popular culture to the same level as “high art” by celebrating everyday objects and average, everyday people. Its concept is similar to Dadaism (we’re bringing it full circle here), because it’s about rejecting the standards of society and bringing a bit of crazy into the mix. The artists used many commercial images (the Campbell’s Soup Cans in the case of Warhol) and many of them even worked in commercial art beforehand. Warhol was a successful magazine illustrator and graphic designer, Ed Ruscha was also a graphic designer and James Rosenquist was a billboard painter.
Shake That Brass has so many images related to the Pop Art movement and even has Taeyeon dressed as a living breathing Pop Art painting. There are bright colours everywhere, text that is reminiscent of the style and even has Amber partying in the middle of a 50s/60s style laundromat, complete with the signs (in English of course, Amber is American) advertising prices and telling people not to overload the machines. I’m not sure whether Amber is trying to give us some huge, profound message with this video since she is just singing about having fun and partying, but the underlying theme of the song and video is about forgetting your worries and living life to the fullest with your friends (gee, I wish I had all the friends that Amber does!).
We’re now at the end of the MV analysis section of my blog (for now at least), and I’d like to thank everyone for reading this. It was a lot of fun to think about KPOP in a deeper way than I normally would, because usually I just admire the pretty people and jam to the songs in my car. I hope you all enjoyed reading my writing and if you could leave me some feedback that would be great :)